Senior living PPC: Google and Facebook ads that turn into tours
Care Growth runs Google Ads and Meta (Facebook and Instagram) ads for assisted living, memory care, and other senior living communities in any US state. Google Ads reaches families who are searching right now. Meta ads reach adult children before they start searching. Then our team calls, qualifies, and follows up on every lead until the tour is booked.
What does a senior living PPC agency actually do?
A senior living PPC agency plans, builds, and manages paid campaigns, then tracks which ones produce tours and move-ins. Clicks alone don’t fill rooms. We judge every campaign by the leads it brings in and what happens to them next. That’s why the ads sit inside one system with your website, your lead handling, and your reporting.
How do Google Ads work for assisted living and memory care?
Google Ads puts your community at the top of results when a family searches for care near them. These searches are high intent. Someone typing “memory care near me” usually needs help soon.
What the Google Ads work covers:
- Search campaigns built around care-type and location searches, like assisted living, memory care, and respite care in your area.
- Negative keywords so you don’t pay for job seekers, free-care searches, or unrelated terms.
- Landing pages that match the ad, with a clear way to call or book a tour.
- Call and form tracking, so you see which searches turned into real inquiries.
- Local campaigns for each community, so a multi-site group isn’t one blurred budget.
How do Facebook and Instagram ads work for senior living?
Meta ads reach people by interest and location, not by what they type. That makes them good for the long stretch before a family is ready to search. Memory care decisions in particular can take a while, and Meta helps you stay in front of the family the whole time.
What the Meta ads work covers:
- Awareness and lead ads aimed at the area around your community.
- Retargeting people who visited your site but didn’t reach out.
- Creative that shows real life at your community, using your own photos and video.
- Housing-category compliance. Meta limits targeting by age, gender, and ZIP code for ads about housing in the US (Meta: Special Ad Categories). We set campaigns up to follow these rules from day one.
Should a senior living community use Google Ads or Facebook ads?
Most communities do best with both, because they do different jobs. Google Ads catches families who are ready to act now. Meta ads build familiarity earlier, so your name is known when the search starts. If budget is tight, we usually start with Google search and add Meta once tracking is in place. The free audit is where we work out the right mix for your market.
What happens after someone clicks an ad?
This is where most paid campaigns leak. A lead that waits too long often goes to whoever called back first. Our Lead Handling team calls, qualifies, and follows up on every inquiry, then books the tour onto your calendar. You just show up.
Paid ads questions
Do you manage both Google Ads and Facebook ads?
Yes. We run Google Ads and Meta ads (Facebook and Instagram) together, so both channels share one strategy, one set of tracking, and one lead handling process.
Do you work with senior living communities outside Colorado?
Yes. We’re headquartered in Denver, Colorado, and we serve senior living communities remotely nationwide.
How much should a senior living community spend on paid ads?
It depends on your market, your competition, and how many openings you need to fill. We don’t quote a set number without looking at your situation. The free audit covers budget.
Can Facebook ads target older adults for senior living?
Not by age in the usual way. Meta treats ads about housing as a special category in the US and limits age, gender, and ZIP code targeting. We build campaigns that follow these rules.
Do you guarantee a number of leads or move-ins?
We don’t promise a specific number of leads, tours, rankings, or move-ins. If a resident placed through Care Growth moves out within 30 days, we credit that fee back. We report honestly on every lead, tour, and move-in.
Who follows up on the leads the ads bring in?
Our team does. We call, qualify, and follow up on every inquiry, then book the tour onto your calendar.
Want to see where your ad budget is going?
We’ll review your current campaigns, find the gaps, and show you what we’d change.