Senior living marketing analytics you can actually use
Care Growth sets up analytics and ROI tracking for assisted living, memory care, and senior living communities in any US state. You see what’s working in one place: leads, tours, and cost per move-in. Our reporting is honest, and we track move-ins, not just impressions.
What should senior living marketing track?
Clicks and impressions don’t fill rooms. The numbers that matter follow the family from first contact to move-in.
- Leads by source: search, ads, Google Business Profile, and referrals
- Calls and form submissions
- Tours booked and completed
- Cost per move-in
How do you track leads from ads and search?
Why are clicks falling while searches rise?
Google’s AI answers now answer some questions right on the results page, so fewer people click through. That’s why we report on calls, tours, and move-ins instead of website visits alone.
Analytics questions
What will we see in our reports?
Leads, tours, and cost per move-in, all in one place.
Do you work with communities in any state?
Yes. We’re headquartered in Denver, Colorado, and we serve senior living communities remotely nationwide.
Can you track calls as well as forms?
Yes. Calls are a big part of how families reach out, so we track both.
Do you report on move-ins or just clicks?
Move-ins. We report on leads, tours, and move-ins, not just impressions.
Is analytics included with other services?
Analytics ties the other services together. We’ll cover what fits your plan in the free audit.
Not sure where to start?
We’ll review your current marketing, find the gaps, and show you what we’d change.