Marketing for multi-community senior living groups
Care Growth runs marketing for senior living groups with communities in any US state: one strategy and one set of reports for leadership, with local search, pages, and Google Business Profiles for each community.
How do you market many communities without losing the local touch?
With a portfolio-level strategy and location-level execution. Leadership gets clear reporting, and each community gets its own campaigns and pages. When something works at one location, we deploy it across the portfolio. One team works every lead across every location and books the tours. Your local staff just show up. For a group, owning the pipeline matters more than for a single building, because a referral fee on every move-in adds up fast; see how we compare with A Place for Mom.
Does each community need its own Google Business Profile?
Yes. Strong corporate brand standards can hurt local search. Each community needs its own Google Business Profile, reviews, and locally optimized pages to rank where families are searching. See Google Business Profile.
How do you report across a portfolio?
In one place, for every community. When one community does well while others lag, nobody knows why without unified analytics, and different agencies for different regions leave leadership without a clear view. We give leadership one set of reports across the portfolio. See Analytics.
The full system, configured for senior living groups.
Websites
Fast, trust-building websites built to turn visitors into families ready to schedule a tour.
Learn morePaid Ads (Google & Meta)
Google Ads for families searching now, and Meta ads that reach them earlier. Every lead gets worked.
Learn moreSEO & AI Search
Rank in the moments that matter: local searches, AI assistants, and discovery questions.
Learn moreGoogle Business Profile
Show up first, look credible, and earn calls from families ready to act.
Learn moreLead Handling
Our team calls, qualifies, and follows up on every inquiry, then books the tour right onto your calendar. You just show up.
Learn moreAnalytics
See what's actually working: leads, tours, cost per move-in, all in one place.
Learn moreSenior living group marketing questions
Do you work with groups that have communities in more than one state?
Yes. We take clients in any US state, and each community gets its own local search, pages, and Google Business Profile.
Does leadership get one report for the whole portfolio?
Yes. Leadership gets one set of reports across every community. See Analytics.
Who follows up on leads at each community?
Our team works every lead across every location and books the tours, so your local staff just show up. See Lead Handling.
How long are your partnerships?
We work in 6-month partnerships.
Do you guarantee occupancy?
We don’t promise a specific number of leads, tours, rankings, or move-ins. If a resident placed through Care Growth moves out within 30 days, we credit that fee back. We report honestly on every lead, tour, and move-in.
Let’s fill your senior living group.
Book a free 20-minute audit. We’ll review your current marketing, identify the gaps, and show you what’s possible.