$21,000a month in new move-in revenue
Three move-ins in one month, within three months of signing.
Assisted living marketing agency for Wisconsin communities
Care Growth helps Wisconsin assisted living communities, from CBRFs to residential care apartment complexes, get found by families who are searching now, then our team calls every lead and books the tour. We are headquartered in Denver, Colorado, and we work remotely in every US state.
What our clients have seen
$12,600in the first month
New monthly move-in revenue, worth $277,200 in lifetime value.
Senior living community, case study two
Remotein every US state
Headquartered in Denver. Everything we run works the same in Wisconsin.
How we work
What we run for Wisconsin communities
The same six services we run everywhere, set up for how Wisconsin families search and for Wisconsin’s assisted living settings. Each one has its own page.
Websites
Fast, trust-building websites built to turn visitors into families ready to schedule a tour.
Learn morePaid Ads (Google & Meta)
Google Ads for families searching now, and Meta ads that reach them earlier. Every lead gets worked.
Learn moreSEO & AI Search
Rank in the moments that matter: local searches, AI assistants, and discovery questions.
Learn moreGoogle Business Profile
Show up first, look credible, and earn calls from families ready to act.
Learn moreLead Handling
Our team calls, qualifies, and follows up on every inquiry, then books the tour right onto your calendar. You just show up.
Learn moreAnalytics
See what's actually working: leads, tours, cost per move-in, all in one place.
Learn moreMarketing assisted living in Wisconsin
What does the Wisconsin market look like?
The CDC’s 2020 National Post-acute and Long-term Care Study estimated about 1,400 residential care communities in Wisconsin with roughly 44,200 licensed beds, an average of about 31 beds each. Families compare small adult family homes, CBRFs, and apartment-style communities side by side.
Each setting needs to explain itself. A site that shows what living there is actually like, and a Google profile that wins the town searches, is how you stand out. See websites.
How does Wisconsin regulate assisted living?
The Wisconsin Department of Health Services oversees several assisted living settings. Community-based residential facilities (CBRFs) house five or more unrelated people with room and board, supervision, and support services, and must be licensed. Residential care apartment complexes (RCACs) are independent apartments for five or more adults with up to 28 hours a week of services, and must be registered or certified. Adult family homes serve one to four adults.
Families do not know these acronyms. We use the state’s terms where they matter and plain words everywhere else.
Does Wisconsin Medicaid pay for assisted living?
It depends on the setting. DHS says whether a setting is licensed, certified, or registered affects what Medicaid funding is allowed. For example, a registered RCAC may serve only private pay tenants, while a certified RCAC may also serve tenants with public funding, including Medicaid waiver reimbursement.
If you accept Medicaid waiver residents, a clear page saying so brings in families who are told no elsewhere. See lead handling.
Questions from Wisconsin operators
Do you work with Wisconsin communities from Denver?
Yes. Everything we do runs remotely: the website, ads, SEO, Google Business Profile, and the calls to families. See how it works.
Do you work with adult family homes?
Yes. We work with small homes and with larger communities. Small homes often get the best return from local SEO and a strong Google profile.
Should a CBRF and an RCAC market differently?
Usually, yes. They serve different needs, so families search for them differently. We build pages and ads for each setting.
Do you guarantee more inquiries?
We don’t promise a specific number of leads, tours, rankings, or move-ins. We report honestly on every lead, tour, and move-in.
Sources
- CDC NCHS, National Post-acute and Long-term Care Study, 2020 state estimates for residential care communities (number of providers and licensed capacity by state, data.cdc.gov table wibz-pb5q)
- Wisconsin DHS, Understanding Assisted Living Licensure and Certification and its Intersection with Medicaid
- Wisconsin DHS, Community-Based Residential Facility licensing
- Wisconsin DHS, Residential Care Apartment Complexes: rules and regulations
Let’s fill your Wisconsin community.
Book a free 20-minute audit. We’ll look at how families in your town search, where you show up, and what we’d change.