$21,000a month in new move-in revenue
Three move-ins in one month, within three months of signing.
Assisted living marketing agency for Washington communities
Care Growth helps Washington assisted living facilities get found by families who are searching now, then our team calls every lead and books the tour. We are headquartered in Denver, Colorado, and we work remotely with communities in every US state, including Washington.
What our clients have seen
$12,600in the first month
New monthly move-in revenue, worth $277,200 in lifetime value.
Senior living community, case study two
Remotein every US state
Headquartered in Denver. Everything we run works the same in Washington.
How we work
What we run for Washington communities
The same six services we run everywhere, set up for how Washington families search and for the way Washington licenses and contracts assisted living. Each one has its own page.
Websites
Fast, trust-building websites built to turn visitors into families ready to schedule a tour.
Learn morePaid Ads (Google & Meta)
Google Ads for families searching now, and Meta ads that reach them earlier. Every lead gets worked.
Learn moreSEO & AI Search
Rank in the moments that matter: local searches, AI assistants, and discovery questions.
Learn moreGoogle Business Profile
Show up first, look credible, and earn calls from families ready to act.
Learn moreLead Handling
Our team calls, qualifies, and follows up on every inquiry, then books the tour right onto your calendar. You just show up.
Learn moreAnalytics
See what's actually working: leads, tours, cost per move-in, all in one place.
Learn moreMarketing assisted living in Washington
What does the Washington market look like?
Many small providers. The CDC’s 2020 National Post-acute and Long-term Care Study estimated about 1,600 residential care communities in Washington with roughly 35,900 licensed beds, an average of about 22 beds each, among the smallest averages in the country.
Small communities cannot outspend the big ones on ads, but they can own the map pack and their town’s searches. See Google Business Profile.
How does Washington license assisted living?
The Department of Social and Health Services licenses assisted living facilities under RCW 18.20 and WAC 388-78A. A facility that serves Medicaid residents also holds a DSHS contract: Assisted Living (AL), Enhanced Adult Residential Care (EARC), or Adult Residential Care (ARC). DSHS describes AL as personal care, intermittent nursing, and medication administration in private apartment-like units, EARC as adding enhanced care, and ARC as personal care only.
Families and case managers use these contract names. If you hold one, say so on your site.
Does Washington Medicaid pay for assisted living?
It can, through the COPES waiver. DSHS’s residential services chapter says COPES clients may use AL and EARC settings, but not ARC.
If you accept COPES residents, a plain page about it brings in families and case managers other communities never hear from. See lead handling.
Questions from Washington operators
Do you work with Washington communities from Denver?
Yes. Everything we do runs remotely: the website, ads, SEO, Google Business Profile, and the calls to families. See how it works.
Do you work with small assisted living facilities?
Yes. Small facilities often get the best return from local SEO and a strong Google profile.
Can you market our Medicaid contract?
Yes. We build pages around your AL, EARC, or ARC contract using DSHS’s terms, and link to the state’s own information.
Do you guarantee more inquiries?
We don’t promise a specific number of leads, tours, rankings, or move-ins. We report honestly on every lead, tour, and move-in.
Sources
- CDC NCHS, National Post-acute and Long-term Care Study, 2020 state estimates for residential care communities (number of providers and licensed capacity by state, data.cdc.gov table wibz-pb5q)
- WAC 388-110, Contracted residential care services (AL, EARC, and ARC contracts)
- Washington DSHS, Long-Term Care Manual Chapter 8: Residential Services (COPES settings)
- WAC 388-78A, Assisted living facility licensing rules
Let’s fill your Washington community.
Book a free 20-minute audit. We’ll look at how families in your town search, where you show up, and what we’d change.