$21,000a month in new move-in revenue
Three move-ins in one month, within three months of signing.
Assisted living marketing agency for Pennsylvania communities
Care Growth helps Pennsylvania personal care homes and assisted living residences get found by families who are searching now, then our team calls every lead and books the tour. We are headquartered in Denver, Colorado, and we work remotely with communities in every US state.
What our clients have seen
$12,600in the first month
New monthly move-in revenue, worth $277,200 in lifetime value.
Senior living community, case study two
Remotein every US state
Headquartered in Denver. Everything we run works the same in Pennsylvania.
How we work
What we run for Pennsylvania communities
The same six services we run everywhere, set up for how Pennsylvania families search and for Pennsylvania’s two license types. Each one has its own page.
Websites
Fast, trust-building websites built to turn visitors into families ready to schedule a tour.
Learn morePaid Ads (Google & Meta)
Google Ads for families searching now, and Meta ads that reach them earlier. Every lead gets worked.
Learn moreSEO & AI Search
Rank in the moments that matter: local searches, AI assistants, and discovery questions.
Learn moreGoogle Business Profile
Show up first, look credible, and earn calls from families ready to act.
Learn moreLead Handling
Our team calls, qualifies, and follows up on every inquiry, then books the tour right onto your calendar. You just show up.
Learn moreAnalytics
See what's actually working: leads, tours, cost per move-in, all in one place.
Learn moreMarketing assisted living in Pennsylvania
What does the Pennsylvania market look like?
The CDC’s 2020 National Post-acute and Long-term Care Study estimated about 940 residential care communities in Pennsylvania with roughly 57,500 licensed beds, an average of about 61 beds each. Families compare a mix of personal care homes and assisted living residences, often without knowing the difference.
That gap is your opening. A site that explains what your license means, in plain words, answers the question families are already asking. See websites.
How does Pennsylvania license assisted living?
Pennsylvania has two license types, both issued by the Department of Human Services, Office of Long-Term Living, Bureau of Human Services Licensing: personal care homes under 55 Pa. Code Chapter 2600 and assisted living residences under Chapter 2800. An assisted living residence can also apply for a special care designation.
The words matter here. Pennsylvania rules say no one may use the term “assisted living” in a name or written material unless licensed under Chapter 2800. A personal care home has to market itself as a personal care home, so we write your site, Google profile, and ads with the right terms from the start.
Does Pennsylvania Medicaid pay for personal care homes or assisted living?
Usually not directly. The Department of Human Services says personal care homes and assisted living residences are typically not covered by Medicaid and set their own rates. Most residents pay privately, though some also receive Medicaid home and community-based services.
Because most Pennsylvania families pay privately, clear pricing guidance and fast follow-up matter. See lead handling.
Questions from Pennsylvania operators
Do you work with Pennsylvania communities from Denver?
Yes. Everything we do runs remotely: the website, ads, SEO, Google Business Profile, and the calls to families. See how it works.
We are a personal care home. Can you still help?
Yes. We build your pages and ads around “personal care home” and the searches families make for it, without using “assisted living” where your license does not allow it.
Can you market a special care designation?
Yes. If your residence holds one, we build pages for the families looking for that care, using the state’s terms.
Do you guarantee more inquiries?
We don’t promise a specific number of leads, tours, rankings, or move-ins. We report honestly on every lead, tour, and move-in.
Sources
- CDC NCHS, National Post-acute and Long-term Care Study, 2020 state estimates for residential care communities (number of providers and licensed capacity by state, data.cdc.gov table wibz-pb5q)
- Pennsylvania DHS, PCH & ALR Licensing (Office of Long-Term Living, Bureau of Human Services Licensing)
- Pennsylvania DHS, Application for License (Chapter 2600 personal care homes, Chapter 2800 assisted living residences)
- 55 Pa. Code s. 2800.11, licensure of assisted living residences, special care designation, and use of the term “assisted living”
- Pennsylvania DHS, Personal Care Homes and Assisted Living Residences
Let’s fill your Pennsylvania community.
Book a free 20-minute audit. We’ll look at how families in your town search, where you show up, and what we’d change.