$21,000a month in new move-in revenue
Three move-ins in one month, within three months of signing.
Assisted living marketing agency for Minnesota communities
Care Growth helps Minnesota assisted living facilities get found by families who are searching now, then our team calls every lead and books the tour. We are headquartered in Denver, Colorado, and we work remotely with communities in every US state, including Minnesota.
What our clients have seen
$12,600in the first month
New monthly move-in revenue, worth $277,200 in lifetime value.
Senior living community, case study two
Remotein every US state
Headquartered in Denver. Everything we run works the same in Minnesota.
How we work
What we run for Minnesota communities
The same six services we run everywhere, set up for how Minnesota families search and for Minnesota’s assisted living license types. Each one has its own page.
Websites
Fast, trust-building websites built to turn visitors into families ready to schedule a tour.
Learn morePaid Ads (Google & Meta)
Google Ads for families searching now, and Meta ads that reach them earlier. Every lead gets worked.
Learn moreSEO & AI Search
Rank in the moments that matter: local searches, AI assistants, and discovery questions.
Learn moreGoogle Business Profile
Show up first, look credible, and earn calls from families ready to act.
Learn moreLead Handling
Our team calls, qualifies, and follows up on every inquiry, then books the tour right onto your calendar. You just show up.
Learn moreAnalytics
See what's actually working: leads, tours, cost per move-in, all in one place.
Learn moreMarketing assisted living in Minnesota
How big is the Minnesota assisted living market?
Big for its size. The CDC’s 2020 National Post-acute and Long-term Care Study estimated about 1,200 residential care communities in Minnesota with roughly 51,700 licensed beds, an average of about 43 beds each.
With that many communities, families in the Twin Cities and in greater Minnesota have choices. The ones they call first show up in the map pack and on searches for their town. See Google Business Profile and SEO and AI search.
How does Minnesota license assisted living?
The Minnesota Department of Health licenses two types: assisted living facilities and assisted living facilities with dementia care. The state law behind them sets standards for the housing and services each provides.
Families looking for memory care often search for exactly that. If you hold the dementia care license, say so plainly on your site and in your ads, and build a page for it.
Does Minnesota Medicaid pay for assisted living?
It can, through the Elderly Waiver, which can pay for customized living services in an enrolled, licensed assisted living facility. The Department of Human Services says the waiver pays for services, not room and board, and participants must be 65 or older, eligible for Medical Assistance, and need a nursing-facility level of care.
If your community takes Elderly Waiver residents, a clear page about it brings in families other communities turn away. Our lead handling team answers those calls.
Questions from Minnesota operators
Do you work with Minnesota communities from Denver?
Yes. Everything we do runs remotely: the website, ads, SEO, Google Business Profile, and the calls to families. See how it works.
Can you market our dementia care license?
Yes. We build pages and ads for families looking for memory care, using MDH’s terms.
Do you build Elderly Waiver pages?
Yes, when your community accepts Elderly Waiver residents. We write it in plain language and link to DHS’s own information.
Do you guarantee more inquiries?
We don’t promise a specific number of leads, tours, rankings, or move-ins. We report honestly on every lead, tour, and move-in.
Sources
- CDC NCHS, National Post-acute and Long-term Care Study, 2020 state estimates for residential care communities (number of providers and licensed capacity by state, data.cdc.gov table wibz-pb5q)
- Minnesota Department of Health, Assisted Living Licensure (assisted living facilities and assisted living facilities with dementia care)
- Minnesota DHS, Elderly Waiver services in assisted living: what you need to know (DHS-7935)
- Minnesota DHS, Elderly Waiver program (DHS-5357)
Let’s fill your Minnesota community.
Book a free 20-minute audit. We’ll look at how families in your town search, where you show up, and what we’d change.