$21,000a month in new move-in revenue
Three move-ins in one month, within three months of signing.
Assisted living marketing agency for Michigan communities
Care Growth helps Michigan assisted living communities, homes for the aged, and adult foster care homes get found by families who are searching now, then our team calls every lead and books the tour. We are headquartered in Denver, Colorado, and work remotely in every US state.
What our clients have seen
$12,600in the first month
New monthly move-in revenue, worth $277,200 in lifetime value.
Senior living community, case study two
Remotein every US state
Headquartered in Denver. Everything we run works the same in Michigan.
How we work
What we run for Michigan communities
The same six services we run everywhere, set up for how Michigan families search and for Michigan’s license types. Each one has its own page.
Websites
Fast, trust-building websites built to turn visitors into families ready to schedule a tour.
Learn morePaid Ads (Google & Meta)
Google Ads for families searching now, and Meta ads that reach them earlier. Every lead gets worked.
Learn moreSEO & AI Search
Rank in the moments that matter: local searches, AI assistants, and discovery questions.
Learn moreGoogle Business Profile
Show up first, look credible, and earn calls from families ready to act.
Learn moreLead Handling
Our team calls, qualifies, and follows up on every inquiry, then books the tour right onto your calendar. You just show up.
Learn moreAnalytics
See what's actually working: leads, tours, cost per move-in, all in one place.
Learn moreMarketing assisted living in Michigan
What does the Michigan market look like?
Many small homes. The CDC’s 2020 National Post-acute and Long-term Care Study estimated about 1,400 residential care communities in Michigan with roughly 32,800 licensed beds, an average of about 24 beds each.
A small home wins on local search: the map pack and its town’s name. See Google Business Profile and websites.
How does Michigan license assisted living?
Michigan does not license “assisted living” by that name. The Department of Licensing and Regulatory Affairs (LARA) says independent and assisted living facilities may hold a home for the aged (HFA) or adult foster care (AFC) license, depending on the level of care they provide. Some facilities can be exempt from HFA licensure.
Families search for “assisted living,” so your site should use that phrase while stating your actual license clearly.
Does Michigan Medicaid pay for assisted living?
It can help, through the MI Choice Waiver run by the Michigan Department of Health and Human Services (MDHHS). MDHHS describes MI Choice as serving eligible adults who need nursing facility level care in their own home or another residential setting, and its list of participating residential settings includes assisted living communities.
If you accept MI Choice participants, a clear page about it helps families plan. See lead handling.
Questions from Michigan operators
Do you work with Michigan communities from Denver?
Yes. Everything we do runs remotely: the website, ads, SEO, Google Business Profile, and the calls to families. See how it works.
We hold an adult foster care license. Can you still help?
Yes. We market AFC homes and homes for the aged, using “assisted living” where families search for it and your license name where it matters.
Do you build MI Choice pages?
Yes, when you accept MI Choice participants. We link to MDHHS’s own information.
Do you guarantee more inquiries?
We don’t promise a specific number of leads, tours, rankings, or move-ins. We report honestly on every lead, tour, and move-in.
Sources
- CDC NCHS, National Post-acute and Long-term Care Study, 2020 state estimates for residential care communities (number of providers and licensed capacity by state, data.cdc.gov table wibz-pb5q)
- Michigan LARA, State Licensing of Homes for the Aged, Nursing Homes, and Hospital Long Term Care Units
- Michigan LARA, Adult Foster Care
- Michigan DHHS, MI Choice Waiver Program
Let’s fill your Michigan community.
Book a free 20-minute audit. We’ll look at how families in your town search, where you show up, and what we’d change.