$21,000a month in new move-in revenue
Three move-ins in one month, within three months of signing.
Assisted living marketing agency for Arizona communities
Care Growth helps Arizona assisted living homes and centers get found by families who are searching now, then our team calls every lead and books the tour. We are headquartered next door in Denver, Colorado, and we work remotely with communities in every US state.
What our clients have seen
$12,600in the first month
New monthly move-in revenue, worth $277,200 in lifetime value.
Senior living community, case study two
Remotein every US state
Headquartered in Denver. Everything we run works the same in Arizona.
How we work
What we run for Arizona communities
The same six services we run everywhere, set up for Arizona’s mix of small homes and larger centers. Each one has its own page.
Websites
Fast, trust-building websites built to turn visitors into families ready to schedule a tour.
Learn morePaid Ads (Google & Meta)
Google Ads for families searching now, and Meta ads that reach them earlier. Every lead gets worked.
Learn moreSEO & AI Search
Rank in the moments that matter: local searches, AI assistants, and discovery questions.
Learn moreGoogle Business Profile
Show up first, look credible, and earn calls from families ready to act.
Learn moreLead Handling
Our team calls, qualifies, and follows up on every inquiry, then books the tour right onto your calendar. You just show up.
Learn moreAnalytics
See what's actually working: leads, tours, cost per move-in, all in one place.
Learn moreMarketing assisted living in Arizona
What does the Arizona market look like?
Lots of small providers. The CDC’s 2020 National Post-acute and Long-term Care Study estimated about 1,600 residential care communities in Arizona with roughly 37,900 licensed beds, an average of about 24 beds each. Many are small homes competing with large centers for the same searches.
A small home cannot outspend a center on ads, but it can win the map results and the town-name searches with a strong Google Business Profile and a website that shows what living there is actually like. See websites.
How does Arizona license assisted living?
The Arizona Department of Health Services (ADHS) licenses assisted living facilities. Under A.R.S. 36-401, an assisted living home has ten or fewer residents and an assisted living center has eleven or more. Each facility is licensed for a level of service: supervisory care, personal care, or directed care. Directed care serves people who cannot recognize danger, summon help, express needs, or make basic care decisions.
Families who need directed care are searching for exactly that. Your site and ads should name your license level in the state’s terms so the right families find you and the wrong-fit calls drop off.
Does Arizona Medicaid pay for assisted living?
It can, through the Arizona Long Term Care System (ALTCS), part of AHCCCS, the state Medicaid agency. ALTCS can cover services in assisted living for eligible members who are elderly or physically disabled and need long-term care. Room and board is not covered.
If you accept ALTCS residents, a plain page explaining it, and a team that answers those calls quickly, brings in families who are often told no elsewhere. See lead handling.
Questions from Arizona operators
Do you work with small assisted living homes?
Yes. We work with single homes and with operators running several. Small homes often get the best return from local SEO and a strong Google profile.
Do you work with Arizona communities from Denver?
Yes. Everything we do runs remotely. See how it works.
Can you market directed care?
Yes. We build pages and ads around your license level using ADHS’s terms, so families who need that level of care can find you.
Do you guarantee more inquiries?
We don’t promise a specific number of leads, tours, rankings, or move-ins. We report honestly on every lead, tour, and move-in.
Sources
- CDC NCHS, National Post-acute and Long-term Care Study, 2020 state estimates for residential care communities (number of providers and licensed capacity by state)
- A.R.S. 36-401, Definitions (assisted living home, center, and levels of service)
- ADHS, Assisted Living Facilities Provider Type Definitions
- AHCCCS, ALTCS: Coverage for Individuals with Long-Term Care Needs
Let’s fill your Arizona community.
Book a free 20-minute audit. We’ll look at how families in your town search, where you show up, and what we’d change.