Vatsal is a co-founder of Care Growth. He spent four years in e-commerce marketing and paid ads before running lead generation that produced millions of dollars in sales pipeline.
On this site he writes about paid ads, marketing plans and budgets, and the follow-up work between an inquiry and a tour.
A sample assisted living marketing plan for a 48-bed community at 82% occupancy: the room math, a budget table, a 90-day calendar and the numbers to track.
